Mavin records boss Don Jazzy has revealed how he used Zazuu crooner, Portable as a case study to train Mavin records artists in an exclusive interview with Joey Akan.
The CEO said he used him as a case study to train his artists such as Rema, Ayra Starr, and Boy Spyce on how to use social media effectively.
Don Jazzy revealed that the way Portable has been able to use social media effectively had been documented as analytics, and things such as the algorithm and so on have begun to favour him. This is something he has cited to his artists and has advised on how to get the best results on the platform as well.
Watch the interview here: